Pod Process Blueprint

Introduction

Welcome to the EVG 360™ Pod Process Blueprint, your comprehensive guide to understanding and implementing the proprietary Pod Process developed by Elevate Venture Group (EVG). This blueprint will provide you with actionable steps and case studies to illustrate how you can leverage our systematized approach to content marketing to drive engagement, build brand awareness, and achieve significant business results.

What is the EVG 360™ Pod Process?

The EVG 360™ Pod Process is a structured content marketing methodology designed to create, design, release, and promote high-quality content that resonates with your target audience. This process is divided into four distinct phases:

Each phase includes various deliverables and is tailored to meet specific marketing objectives. Let’s dive into each phase to understand how to implement this process effectively.

Phase 1: Content Creation

Duration: 2 Weeks

The content creation phase focuses on generating core content that forms the foundation of your marketing strategy. The goal is to produce engaging and high-quality content that drives your audience to take action.

Deliverables:

• Blog Posts: In-depth articles that establish your expertise and improve SEO rankings.
• Social Media Content: Short, engaging posts to spark conversations and build a community.
• Email Newsletters: Regular updates that keep your audience informed and engaged.
• Podcasts: Audio content that provides valuable insights and builds brand authority.
• Press Releases: Announcements that increase brand visibility and credibility.

Phase 2: Design

Duration: 2.5 Weeks

In the design phase, visually appealing and engaging assets are created to support your long-form content. Effective design enhances the appeal of your content, making it more likely to be shared and remembered by your audience.

Deliverables:

• Infographics: Visual representations of data and concepts that are easy to understand and share.
• GIFs and Animations: Engaging, shareable content that captures attention quickly.
• Promo Videos: Engaging video content that promotes your products or services.
• Explainer Videos: Videos that explain complex concepts or products in an easy-to-understand format.
• Landing Pages: Targeted pages designed to drive conversions and generate leads.

Phase 3: Release

Duration: 3-4 Weeks

Once the content and design elements are ready, the next step is to release them through various channels to ensure they reach your audience effectively and generate the desired engagement.

Deliverables:

• Social Media Posts: Content distribution on social media platforms to increase engagement and reach.
• Email Campaigns: Personalized email content that drives engagement and conversions.
• Media Releases: Newsworthy content distributed to media outlets to increase brand awareness.

Phase 4: Promotions

Duration: 3-5 Weeks

The final phase involves promoting your content to maximize its reach and impact. Effective promotion strategies help boost visibility, drive traffic, and achieve performance insights.

Deliverables:

• Native Retargeting: Re-engaging users who have interacted with your content.
• Social Ads: Targeted ads on LinkedIn, Twitter, and Meta to increase reach, engagement, and conversions.
• Endemic Promotions: Promoting content on niche platforms where your target audience is most active.